Electra, a fully integrated solutions provider and production house for events, exhibitions, and environments in the Middle East, has appointed Benoit Honnart as its new Chief Executive Officer (CEO).
Honnart, who has been serving as COO of the company since 2019, takes over the reins for the region’s operations from Jean Charles Durand, who took up the CEO role in 2002 and was instrumental in the successful growth of Electra. In the future, Durand will assume a consultant role with E3, the global group Electra is part of.
Honnart will drive the continuous growth of the company with a focus on the UAE and Saudi Arabia as well as the wider GCC region. He will also steer innovation in products and services to meet current and future market needs. In Saudi Arabia, Electra recently opened its new base in Riyadh offering local production capacity as well as local stock for tent and furniture rental.
“It is an exciting time to take charge as CEO of Electra, which has a fantastic track-record and presence in the region in the events and exhibitions industry. With the pandemic rebooting how our business is conducted, we have a new opportunity to establish our thought leadership by pioneering innovative approaches,” Honnart said.
“With its 28-year-heritage, Electra set the benchmark in our industry through quality, innovation and reliability and my focus will be to build on the exemplary reputation of the company in delivering world-class events and exhibition services.”
After graduating from ESSEC Business School in Paris, Benoit Honnart has spent his entire career abroad including nearly nine years in China, with various management roles in Asia & the UAE.
With offices in Dubai, Abu Dhabi and Riyadh, 400 employees and more than 25,000-sq-m in-house production facilities, Electra’s solutions include custom made stands, exhibitions scenography, contracting and management, events décor and set up, semi-permanent museum exhibitions, fit out works as well as tent and furniture rental services. – TradeArabia News Service
Electra appoints Benoit Honnart as CEO
Benoit Honnart
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