DESIGNERS, models and fashion enthusiasts came together for a special fashion show organised by LuLu Hypermarket at Ramli Mall in Aali.
The Ramli Mall Fashion Show was created with the aim to bring brands that have set up shop at the mall to the foreground and increase their customer reach.
During the event, LuLu also took the opportunity to unveil its Eid and Summer Collections to an excited audience.
“This Eid is falling during peak summer season and we at Lulu want to make sure that we have the most weather-appropriate, trendy clothing collection,” LuLu’s marketing manager Jabran Zakariya told the GDN.
“In light of that, we have launched the Eid Summer Collection, which can be found across all LuLu Hypermarkets.
“We also have a half pay back promotion where customers can purchase for BD20 and get back BD10, so this is the perfect opportunity for people to shop for Eid and get into the trend of summer,” he added.
Manager digital marketing Tanmayi Mohan said LuLu was particularly proud of its Eid collection.
“LuLu has launched its Summer Collection, and while it is for everyday wear, one thing we love to focus on is the Eid Collection, as there is nowhere-else in Bahrain that you get such a vibrant, ethnic collection of anarkalis, lehengas and much more,” she believes.
One of the shops that took part in the fashion show, was Darling Abaya, located on the top level of Ramli Mall.
“We opened four months ago and in the beginning I was designing all the abayas, but with time, I have been picking and choosing pieces that are colourful and stylish from factories in Saudi, the Emirates and Turkey,” owner and designer Amani Alhabbash told the GDN.
“All the pieces at the fashion show are my designs and I want to thank Ramli Mall for this opportunity as it has been very beneficial for all of the stores here.
“We have been able to meet a lot of interested customers directly and they, in turn, have been able to discover our brand,” she added.
Other brands that displayed their fashion lines were RedTag, ByEma, Eleven Collection, Torino, First Lady, R and B, Cottonil, Fattah, EJ and Suit Me.
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