Bollywood actor Shah Rukh Khan arrived in Dubai this weekend to film a series of videos in collaboration with Dubai Tourism.
The superstar expressed his love for the city and his excitement for this project that is set to begin a year-long campaign with the tourism body.
"Dubai is a second home to me," he said. "Whether I am here on vacation with my family and friends or my many business trips here for shoots, it’s a city that I truly relate to on so many levels — driven, passionate and spirited. And I can’t wait to take my fans and fellow travelers from around the world on an unexpected discovery of a city that I love."
"This new collaboration with Dubai Tourism is exciting and one that I am personally very passionate about. Watch this space", he said.
"I love Dubai... it seems like home away from home", says @iamsrk as we welcome him in #Dubai for his special project. pic.twitter.com/T9fFbzS2Qq
— Dubai Tourism (@dubaitourism) November 4, 2016
Slated to be released across various Dubai Tourism channels in December, the series of short films will kick start a 12-month campaign of multiple Dubai Tourism projects in collaboration with Bollywood.
Fans will be able to watch Khan’s adventures in the city next month, when the series of short videos will be available across all Dubai Tourism channels.
SRK has just finished filming scenes for Imtiaz Ali’s 'The Ring' in Prague. Khan’s 2014 film, 'Happy New Year' was extensively shot in Dubai. He will next be seen in ‘Dear Zindagi’, along with Alia Bhatt in a film by acclaimed director Gauri Shinde