Y K Almoayyed & Sons (YKA) executives joined regional luxury automotive leaders at INFINITI Middle East’s landmark ‘A Journey Beyond’ event, hosted recently within the iconic Burj Khalifa’s Armani Hotel in Dubai.
The gathering unveiled INFINITI’s transformative vision for the Middle East market described as a bold reimagining of Japanese performance luxury that ‘redefines the segment’s future’. As INFINITI’s sole distributor in Bahrain, YKA’s presence at the strategic unveiling helps reinforce the company’s pivotal role in delivering this next chapter of automotive excellence to Bahrain’s luxury clientele.
The event brought together regional leaders, partners and industry ‘tastemakers’ for a showcase highlighting the brand’s evolving design philosophy, customer experience advancements and the debut of its latest products.
Guests were among the first to witness the regional premiere of the QX65 Monograph, the unveiling of the refined 2026 QX60 and QX60 Sport, and the official launch of the INFINITI BEYOND membership programme.
A major highlight of the evening was the introduction of INFINITI BEYOND, a first-of-its-kind lifestyle membership programme designed exclusively for QX80 owners in Bahrain, the UAE, Saudi Arabia, Qatar and Kuwait.
Inside the dedicated BEYOND Lounge, guests were welcomed into a world where ownership extends far beyond driving – into a curated lifestyle shaped by wellness, community and exclusive experiences.
The programme’s three pillars
- community
- wellbeing
- and mobility
offer members access to chef-hosted dining events, cultural and creative workshops, seasonal launches and private gatherings that reflect INFINITI’s ‘human-centric approach to luxury’.
Attendees explored the new INFINITI BEYOND app, which serves as the digital companion to the programme. The app allows members to manage their benefits easily, registering for events, discovering new privileges, viewing wellness content and engaging with tailored lifestyle offerings. It represents INFINITI’s ‘seamless blend of technology and thoughtful luxury’.
Anchoring the BEYOND Lounge was the commanding INFINITI QX80 Sport, the latest Sport grade of the brand’s flagship SUV with its bold proportions, gloss-black accents, a distinctive double-arch grille and dark chrome detailing.
Inside, the SUV reflects meticulous craftsmanship through semi-aniline leather, open-pore ash wood, and precisely stitched quilting. Guests interacted with advanced technology features including dual 14.3-inch displays with available Google built-in, a premium 24-speaker Klipsch audio system and Biometric Cooling that adjusts airflow based on body temperature.
Powered by a 450-horsepower 3.5-litre twin-turbo V6 engine paired with a 9-speed automatic transmission, the QX80 Sport combines refinement with capable performance. All-Mode 4WD, adaptive air suspension, and well-tuned ride dynamics position it as a confident expression of modern Japanese luxury.
Also unveiled was the refreshed 2026 INFINITI QX60, the brand’s latest expression of contemporary luxury. The exterior introduces a new grille inspired by bamboo forests, an illuminated three-dimensional INFINITI emblem and a redesigned lower bumper that creates a floating visual effect. Updated Piano Key-style daytime running lights echo the flagship QX80.
From the rear, cleaner surfacing on the liftgate and fascia lend the vehicle a wider, more planted stance, while 20-inch wheels and the new Deep Emerald paint colour add depth and sophistication.
Making its debut was the first-ever QX60 SPORT grade, distinguished by a unique front fascia, sharpened grille mesh, darkened trims, gloss black 20-inch wheels and an exclusive ‘S’ badge.
Inside, the three-row cabin emphasises comfort and intuitive convenience, offering Google built-in, a refined 16-speaker Klipsch Premium Audio system with driver headrest speakers, and technologies such as ProPILOT Assist, the Around View Monitor with Moving Object Detection and the Smart Rear View Mirror.
Its 3.5-litre V6 engine produces 279 horsepower and 350 Nm of torque for smooth, responsive performance.
The reveal of the QX65 Monograph served as a dramatic finale to the evening, offering a visionary preview of INFINITI’s future design direction. With a flowing fastback silhouette reminiscent of the iconic FX, the concept merges heritage with forward-thinking aesthetics.
Its reimagined double-arch grille features bamboo-inspired texture, framed by piano key LEDs spanning the vehicle’s width.
Muscular fenders and a wide stance evoke readiness and motion even at rest. A sculptural rear light blade, enhanced by vertical jet-inspired fins, delivers a striking sense of depth.
Large twisted-spoke wheels, gloss-black contrasts and refined aerodynamic elements complete the bold, design-led composition.
‘A Journey Beyond’ concluded with a clear vision of INFINITI’s next chapter; one defined by modern Japanese luxury, purposeful innovation and experiences that take customers far beyond the drive.
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