Draco Malfoy, the popular Harry Potter character played by actor Tom Felton, has become an unlikely Lunar New Year icon across China as citizens embrace the character for the Year of the Horse.
In Mandarin, the name Malfoy is transliterated as Ma-er-fu. The first character, Ma, means “horse”, while the final character, Fu, means fortune or blessing, making him an unexpectedly auspicious figure for the year ahead.
The wordplay has sparked a wave of memes, posters, and decorations on social media platforms across China, featuring the young Malfoy.