Kempinski Group has introduced a new hospitality concept, the E.R.A.s, Experience Real Access, at Hotel Vier Jahreszeiten Kempinski Munich, transforming the hotel into a gateway to the city through exclusive, story-driven experiences.
The E.R.A.s connect guests with Munich’s culture through
Local Insiders who reveal the city’s hidden stories and provide access beyond
traditional luxury travel.
Guests can explore royal castles with Wittelsbach
historians, experience Bavarian craftsmanship, taste local beverages, or run
with football legend Lothar Matthäus.
“For decades, luxury has meant the same room service in
different postcodes,” says Barbara Muckermann, Group CEO, Kempinski. “We are
expanding the role of the Hotel by turning it inside out: the Hotel is no
longer a refuge from the city, but the gateway into it.” -TTN
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