A senior delegation from 212 Beijing Automobile Works (BAW) was recently welcomed in Bahrain, ahead of the Chinese brand’s official launch in the kingdom.
Asia Motors, a division of YK Almoayyed & Sons and the exclusive distributor of 212 BAW vehicles in Bahrain, took the 212 BAW delegation on a tour of its facilities.
“We are pleased to welcome the 212 BAW leadership team to Bahrain as we move closer to the brand’s official launch,” Asia Motors general manager Anas Abdulla said.
“This visit reflects the strength of our partnership and our shared commitment to delivering an exceptional ownership experience from day one.”
The visit from the senior 212 BAW delegation marked an important milestone in the brand’s launch, with further announcements expected soon.
It was part of Asia Motors’ launch readiness programme and in addition to the tour, it included meetings with key operational teams and a comprehensive review of customer experience, showroom standards, sales readiness, and aftersales support.
Known for its strong off-road heritage, 212 BAW combines classic, heritage-inspired design with modern engineering, durability and everyday practicality.
The brand’s arrival is set to bring a distinctive new offering to Bahrain’s growing SUV and off-road segment, appealing to customers seeking capability, character and adventure.
“Bahrain is an exciting market for 212 BAW, and we are proud to partner with Asia Motors to bring our heritage-inspired off-road vehicles to customers in the kingdom,” 212 BAW country manager Bruce Zhang said.
“The progress and readiness we have seen during this visit reinforce our confidence in a successful market debut.”
The visit reinforced both parties’ commitment to delivering a seamless brand introduction and a high-quality ownership experience to customers in the kingdom.
n For more information and the upcoming launch in Bahrain, visit the 212 BAW showroom in Sitra or contact Asia Motors on 7770 2000.
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