Horeca Trade, a Bidfood company, has announced a new distribution agreement with Ferrero Gulf to supply its brands to the UAE’s foodservice channels.
Bidfood is a leading multi-channel foodservice provider of international F&B brands in the UAE.
Bidfood Middle East chief commercial officer East Wael Al Jamil said: “We are delighted to partner with Nutella, a brand that has incessantly delivered the highest-quality products across the world.”
“With our extensive distribution network spread across the country, this collaboration will expand the Nutella’s reach among local foodservice channels,” he added.
Ferrero Gulf Food service regional sales manager Simone Frizzi said: “With this partnership, we will be able to benefit from Horeca Trade’s sizeable network, dedicated people and first-rate leadership to penetrate the local foodservice channels.”
“We are pleased to be teaming up with a company with such commanding market presence and superior standing in the F&B industry,” he added.
Bidfood Middle East currently operates in five markets via the Bidfood stand-alone commercial entities in every market – Horeca Trade (UAE, Oman, Bahrain), Al Diyafa (Saudi Arabia) and Bidfood (Jordan).
Bidfood ME collaborates with major brands such as illy Coffee, Sweet Street Desserts, San Pellegrino Waters, Lamb Weston, Monin, Fonterra, Bridor Bakery, General Mills and several other renowned brands, it stated. – TradeArabia News Service
Horeca Trade enters distribution deal with Ferrero Gulf
Wael Al Jamil
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