Mohy Yasser, a young Egyptian social media influencer, has been crowned the winner of the second season of Sadeem, the biggest digital competition for young content creators in the Arab world.
Mohy won the sum of one million riyals and also the opportunity to produce his own programme.
In its second season, 20 youngsters of different interests competed in intense and exciting challenges for the title of the best content creator in the Arab world.
In the end, it was Egyptian Yasser who nailed the title using his most creative ideas.
Mohy, who loves to travel, has his own advertising agency despite his young age. Social media networks are his playground, in which he works to change the stereotypical image of today's youth and to spread positivity in the Arab world.
The final episode of Sadeem 2 featured a large number of personalities. The event was a live feed published on Sadeem’s social media accounts and was held at Sadeem’s theatre in Beirut where celebrities, influencers and former participants walked the red carpet.
Alongside Mohy, Naji Elqaq of Jordan and Saif Ben Ammar of Tunisia were the two other finalists.
For the past two months, the programme hosted guests and prestigious content creators who coached the candidates during workshops and organised ingenious challenges to help them hone their skills, develop their ideas and sense of creativity. The members of the jury were Ascia, Ahmed Sharif, Zap Tharwat as well as the famous Algerian influencer DZ Joker.
Sadeem aims at helping content creators make a difference in their communities so that they can spread a message of hope and positivity in the Arab world.
The main objective of Sadeem this season is creating awareness on cyber-bullying. Throughout the competition, candidates and judges opened up about their own bullying experiences as a way to encourage content creators to take a stand against this malpractice and to help the victims of cyber-bullying speak up.
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