MANAMA: SINC, a Bahrain-based Software-as-a-Service (SaaS) mobile platform, has raised $250,000 in a pre-seed funding round led by Dubai Angel Investors and other prominent regional angel investors.
The platform simplifies the management of a mobile workforce by operating timesheets, location tracking, staff scheduling, and job tracking.
The funds will be used in the short-term to expand SINC’s development team and build out the job tracking functionalities that small businesses in North America desperately need.
Additionally, the application reduces payroll administration time by 98 per cent and reduces payroll costs by 10-15pc.
Sam Dolbel, co-founder and chief executive of SINC said, “Basically, we are trying to win the domain of blue-collar SME job tracking and costing, so nailing this feature is the next big priority for us and what we have been working towards since we started building SINC two years ago. We are now on the cusp of implementing the solution, so it is a very exciting time for us.”
“There are currently over 4,000 businesses using the SINC platform and while 90pc of these users are based in the US and Canada, the company has decided to build out its engineering team in Bahrain where skilled engineering talent abounds, and operating costs are relatively low.”
Sam Matthews, co-founder and CTO, said, “We believe we have a unique strength in that we are scrappy and cost-effective. By strategically positioning ourselves in the Mena region to take advantage of the labour market and available subsidies through organisations such as Tamkeen, we are confident we can compete with some of the large US-based competitors and win our vertical of blue-collar small businesses.
SINC has ambitious targets, looking to initially expand its presence and customer base across North America, targeting a sizeable portion of the estimated 1.5 million small blue-collar businesses in that geography.
The company then seeks to develop tailor-made solutions for the ever-growing and unique labour environment in the Mena region.
Mr Dolbel recognised the proactive efforts of the Economic Development Board in providing an attractive and conducive environment for setting up in the kingdom as well as support and mentoring from Flat6Labs Bahrain in many aspects of SINC’s growth strategy.
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