MANAMA: Toyota Motor Corporation has reported that its cumulative sales of electrified vehicles surpassed more than 20 million units worldwide as of end-February 2022.
The car-maker estimates that the use of its electrified vehicles has resulted in around 160m fewer tons of CO2 emissions and has saved approximately 65m kilolitres of petrol to date.
“We are thrilled to achieve this significant milestone,” said Toyota Motor Corporation’s chief representative for the Middle East and Central Asia Representative Office Kei Fujita.
“This is a testament from our valued customers around the world to the quality, durability, and reliability of our electrified vehicles. We are extremely grateful to each and every one of them for continuously supporting Toyota’s drive to achieve carbon neutrality.”
Mr Fujita added: “We remain committed to pursuing various technology options that are both sustainable and practical as we continue on our journey towards ‘Creating Mobility for All’ and ‘Producing Happiness for All.’”
The company’s sales of electrified vehicles in the Middle East are growing year-on-year, demonstrating increasing public awareness of the benefits electrified vehicles offer in terms of efficiency, performance, and sustainability.
Toyota currently offers the biggest line-up of electrified vehicles in the region, with a total of six Hybrid Electric Vehicle (HEV) models available in Bahrain including the Corolla, Camry, C-HR, Corolla Cross, RAV4, and Highlander.
And in the luxury segment, Lexus is offering the ES, LC, LS, NX, and RX models.
Toyota’s electrified vehicle strategy centres on a significant acceleration in the development and launch of diverse electric powertrains.
The drive to improve and increase the diversity of electrified powertrain options reflects Toyota’s commitment to reducing the environmental impact of manufacturing and driving vehicles across the globe and achieving carbon neutrality throughout its operations.
The company has set a series of targets inspired by key United Nations Sustainable Development Goals (SDGs) that are designed to embed sustainability throughout its entire operations.
In December 2021, the company unveiled its battery electric vehicle (BEV) strategy, which includes plans to launch 30 models in the passenger and commercial segments by 2030.
The ambitious roadmap also targets achieving 3.5m annual electrified vehicle sales worldwide before the end of the decade.
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