EBRAHIM Khalil Kanoo (EK Kanoo) has inaugurated a new Lexus showroom and dedicated service centre in Arad.
Spanning over 20,000sqft, the new landmark facility was created with ‘Omotenashi’, the Art of Japanese Hospitality, keeping customers and their needs at the heart of every design aspect and service requirement.
Upon entering the showroom section of the new facility, guests are immediately enveloped in the world of the ‘Next Chapter’ of Lexus which centres around four pillars: Design, Advanced Technology, Customer Experience and Electrification.
“We are very proud to officially inaugurate this new Lexus facility in Arad, bringing the brand closer to our customers in Muharraq, and ensuring that their every expectation is exceeded,” said EK Kanoo chief executive Mike Brightmore.
“This is a 3S facility, meaning the whole Lexus including sales, service and spares are in one building.
“The idea is to make it seamless for customers who may come in to look at vehicles, or get their car repaired, or to buy an accessory for their vehicle or even to find out what Lexus will be bringing in the future.
“We did a lot of market research and we found that customers want this convenience. We also know that 25 per cent or more of our customers in Bahrain are from this area so we’ve brought the Lexus experience to Arad.”
The ‘Omotenashi’ is further amplified with exceptional attention to detail and craftsmanship, or ‘Takumi’ in Japanese, which all seamlessly integrate the passion of the brand with the functionality of the vehicles to deliver an unparalleled immersive experience.
The latest Lexus models will be on display in the showroom with professional sales consultants on hand to attend to interested customers’ requirements.
There are various dedicated areas for customer consultation as well as a Lexus Experience Lounge where customers can be immersed in the array of Lexus brand elements and customisation choices as well as Lexus lifestyle merchandise.
Ebrahim Khalil Kanoo’s signature viewing window separates the showroom from the full-fledged service workshop, where customers can watch their vehicles being worked on by certified professional technicians using genuine spare parts in a clean and organised environment.
The state-of-the-art service and maintenance facility has been set up to serve more than 500 customers per month, maximising customer satisfaction and minimising waiting time across all other Lexus Service Centres by 30pc.
The new branch, opposite the Islamic Association Mosque, is open from 7am to 6pm, Saturday to Thursday, and from 8am to 4pm on Friday.
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