TIMEKEEPING – Dating back to the 1932 Olympic Games, Omega’s legacy in sports timekeeping is unparalleled, writes client editor Jayne Houghton.
Its pioneering use of pocket watch chronographs marked a turning point, establishing Omega as the ‘go-to timekeeper’ for world-class athletics events.
This marked the first time a single company was entrusted with the responsibility of timing all events at the Games.
Over the decades, Omega has consistently pushed the boundaries of sports timing technology. From the introduction of the photoelectric ‘eye’ in 1948, allowing for automatic time stopping, to the revolutionary Omega Timer in the 1950s and the groundbreaking Omegascope in 1961, Omega’s innovations have revolutionised how fans measure and experience athletic competitions.
Dutch athlete Femke Bol
Its commitment to innovation has been recognised with prestigious awards like the ‘Croix du Mérite Olympique’ back in 1952.
Today, Omega’s state-of-the-art equipment, including the electronic starting pistol, athletics starting blocks, photoelectric cell technology, and the Scan’O’Vision MYRIA photo finish camera, ensures the utmost accuracy and fairness in athletic competitions.
Scan’O’Vision MYRIA photo finish camera
The Scan’O’Vision MYRIA, capable of recording up to 10,000 high-quality digital images per second, has become iconic in capturing those decisive moments at the finish line.
But Omega’s contribution goes beyond timing. It provides comprehensive data handling, virtual TV services and real-time results through their innovative Real-Time Tracking System (RTTS), ensuring that athletes, coaches, media and fans stay informed and engaged.
The RTTS provides unprecedented transparency into athlete performance, offering valuable insights and enhancing the spectator experience.
Omega’s commitment to athletics is further exemplified by its support for world-renowned athletes like Noah Lyles,Armand Duplantis, Allyson Felix and many others. These athletes rely on Omega’s precision to measure their record-breaking performances.
American track and field athlete Noah Lyles
Omega’s innovative watches, such as the Speedmaster Chronoscope, Seamaster Aqua Terra ‘Ultra Light’ and Seamaster Aqua Terra, further reflect a dedication to precision and performance, both on and off the track.
Whether it is the Olympic Games, the Diamond League, or other international competitions, Omega’s unwavering dedication to flawless timing and measurement has made the company an integral part of the athletics world.
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