The National Bank of Bahrain (NBB) has introduced its latest digital innovation in family banking with the launch of the ‘Yalla’ Family Account, a dynamic youth-focused option.
This innovative digital solution marks the bank’s latest offering designed to promote financial inclusion within families while nurturing responsible financial habits among the younger generation from an early age.
The solution allows parents to seamlessly on-board their children and manage their accounts through the NBB Digital Banking App, provide them with access to key financial tools while retaining oversight and respond to their fund requests, all within a secure and intuitive digital ecosystem.
Young people can also benefit from exclusive offers through the ‘Points by NBB’ app, making way for a more rewarding banking experience that complements their lifestyle, the bank says.
Commenting on the launch, NBB chief executive – Retail Banking Subah Abdullatif Al Zayani said, “We are pleased to announce the new digital family banking experience ‘Yalla’, which empowers young account holders to gain financial literacy and awareness.
“This initiative signifies our determination towards community inclusion by offering tailored banking services that support families in their financial journeys.”
Highlighting the features of the new solution, NBB Head of Retail Digital Banking Omar Al Adhami added, “The NBB Digital Banking App enables parents to open a Yalla Family Account for their children up to the age of 18. Additionally, they can grant digital access to their young ones from the age of 10. They can also enjoy setting automated allowances and view their transactions with ease. Children, in turn, can request and receive funds through a secure digital engagement.”
For added convenience, customers can also open the Yalla Family Account through NBB’s extensive network of branches across the kingdom.
Also present at the launch at NBB Tower in Manama was NBB Group Chief Technology Officer Razi Amin who reiterated the technological advances and digitally secure experience for users.
The bank said it remains focused on delivering innovative products that cater to the diverse needs of its clientele. ‘The Yalla Family Account underscores NBB’s dedication to helping youth build a secure and prosperous financial future’, it added.
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