The UAE has launched a YouTube academy to drive content in the Emirates as well as fostering partnerships with major platforms.
The first-of-its-kind initiative is a collaboration with Creators HQ.
The academy will offer emerging creators the tools, resources and expertise to enhance their content creation skills and thrive across YouTube’s diverse formats, while reaching audiences across multiple screens, from mobile to TV.
“We believe that creators in Mena (Middle East and North Africa) are the future of entertainment and the heart of the creator economy,” said YouTube Middle East and North Africa head Javid Aslanov.
“Our collaboration with CreatorsHQ allows us to expand our support, ensuring more creators have the resources to turn their passion into a thriving, long-term career on YouTube.”
Creators HQ has so far attracted 2,415 people from 147 countries in its first six months. Launched in January, it aims to attract 10,000 influencers to the Emirates as part of a plan to build a “comprehensive content economy”.
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