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Advertising licences across Bahrain are typically issued within five working days, with all submissions subjected to technical, administrative and linguistic scrutiny, a minister has said.
Municipalities Affairs and Agriculture Minister Wael Al Mubarak added that the ministry pays great attention to public services and facilities as part of its commitment to enhancing Bahrain’s civilised image.
He made the remarks while responding to a parliamentary question submitted by Shura Council member Dr Ibtisam Al Dallal on how advertisements are monitored, regulated and approved in the kingdom.
He disclosed that 18 administrative employees across the Capital Trustees Authority (Municipality) and the three municipalities are tasked with reviewing and processing advertising licence applications through service licensing departments. In addition, five inspectors from each municipality have been assigned specifically to advertising inspection and control.
“These teams are responsible for reviewing, following up on and monitoring advertising applications in accordance with applicable laws and regulations,” the minister explained.
Mr Al Mubarak said all advertising licences are processed electronically through the ministry’s website or the national e-government portal, streamlining procedures and improving efficiency.
The licensing process includes verifying application data and documents, reviewing advertising content, referring submissions to the relevant advertising committee, and notifying applicants of approval or rejection before fees are paid.
“The issuance of an advertising licence usually takes an average of five working days from the date of application, provided all requirements are met,” he said.
Mr Al Mubarak
In response to Dr Al Dallal’s question on language standards, the minister confirmed that advertising contents are linguistically reviewed, with an emphasis on the correct use of Arabic, before approval.
“The advertising committee ensures adherence to proper Arabic language usage prior to granting approval,” he said.
Technical and administrative requirements include the type, size and location of the advertisement, along with full details of the advertising company.
Mr Al Mubarak explained that licensing decisions are reviewed by an Advertising Committee established under Decree-Law No 14 of 1973 and its executive regulations.
“This committee includes all relevant authorities and provides technical opinions on submitted applications,” he said, adding that some advertisements are also referred to service providers or other bodies for further study when required.
Highlighting ongoing reform efforts, the minister revealed that the ministry has submitted two draft amendments to the advertising law to the legislative authority.
“These amendments aim to align the law with current realities and the evolving nature of commercial and advertising activity,” he said.
“They will help improve the urban appearance of cities while facilitating faster and more organised licensing procedures.”
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