Rotana, one of the leading hotel management companies in the Middle East, Africa, Eastern Europe and Türkiye, has signed Gudauri Ski Resort, the group's first ski resort and a milestone that introduces an entirely new category of hospitality to its global portfolio.
The signing took place at an official ceremony in Tbilisi last month, attended by senior leadership from Rotana, Pontus and NOA, the award-winning Italian architectural studio specialising in mountain hospitality design, alongside Georgian and international media. The gathering served as the public unveiling of NOA's architectural concept for the resort and the formal exchange of the management agreement.
Located in Gudauri in the Greater Caucasus mountains, one of the region's most established ski destinations, the resort sits within a dramatic high-altitude landscape with direct ski-in, ski-out access to the Gudauri ski lift station. The development comprises two distinct properties offering approximately 400 keys, complemented by a range of culinary experiences, full-service spa and wellness facilities, panoramic saunas, and a dedicated entertainment programme.
Makram El Zyr, VP of Development, Rotana, said: “Gudauri marks a defining moment for Rotana. With our first ski resort, we are introducing an entirely new dimension to our hospitality offering and extending our brand into one of the most exciting categories in global travel. The trust and shared vision we have built with Pontus over the past three years, alongside the architectural expertise of NOA, gives this project an exceptional foundation. Gudauri reflects our long-term confidence in Georgia and commitment to delivering distinctive guest experiences in destinations of true character and significance.”
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