Tea Valley, an emerging tea brand from De Diet Chef India, showcased its range of tea blends during its Middle East debut at the recently concluded GulFood 2019, which was held in Dubai, UAE.
The company aims at catering to a growing interest and trend towards specialty tea market in the region, said a statement from Tea Valley.
Tea Valley also hosted the Tea House zone at Gulfood 2019, which ran from February 17 to 21 at Dubai World Trade Centre.
Eurostar Group, a leading business conglomerate in the Middle East, is associate business partner of Tea Valley in the region, and the brand is currently finalising its channel partners across GCC markets, it said.
The café and beverage segment of Gulfood this year focuses on specialty tea, striking into this unsaturated market with tastings, masterclasses, food pairings and sommelier demonstrations exclusively at the tea house zone.
Abid Rahman, chief operating officer of De Diet Chef India, said: “We are pleased to foray into the Middle East with the widest range of the finest, richest and most affluent tea blends ever in the global market.”
“The Tea Valley blends are handpicked from the most pristine tea estates in the Himalayas to gift tea lovers with a singularly delightful cup of Assam tea. At the Gulfood, our brand offers unveiled its 12 award-winning fine craft tea ranges – black, green, herbal and ice-teas and offerings - premium/ original; popular/ royal and mass/ classic,” he said.
“Our company’s original black tea has three variants – Darjeeling tea, premium Assam tea and English breakfast tea. The green tea offerings are available in flavours like honey and lemon, Tulsi, mint and the original green tea. The brand also offers a series of herbal teas that helps digestion, immunity, reduce stress, improve energy and relieve from cold and cough,” he added.
Mani Nair, head of marketing at Eurostar Group, said: “We are happy to introduce Tea Valley to the Middle East market. Tea lovers across the region can now enjoy the rich flavours of their favourite beverage with Tea Valley tea blends sourced from the finest tea gardens in India’s Assam.”
“We bring a variety of premium original and herbal infusions preserving their taste, freshness and quality. Tea Valley hosts the Tea House zone at Gulfood reiterating its belief that gatherings revolve around tea bring people together and enjoy candid conversations with friends and family,” he added.
In addition to this, the tea house zone featured activities including Chai Masala, Tea for the Body and The Soul, Arabian Flavours, Ice-Tea Mixology and Tea Water Color Art.
Throughout the show, Tea Valley set up a selfie zone that features an actual tea plucker with Tea Valley packs available at the booth for clicking pics. One Mega Prize winner was chosen through a raffle draw on the final day from the participants. – TradeArabia News Service
Indian firm showcases range of tea blends at Gulfood
Officials at the event
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