Cebu Pacific (CEB), the Philippines’ largest low-cost carrier (LCC), showcased its products and services, highlighting the concept of no-frills flying – a pay for what you need system, at the Arabian Travel Market (ATM) 2019 in Dubai, UAE.
Being the oldest and the only LCC servicing the Dubai-Manila route, Cebu Pacific has enabled over a million UAE-based Filipino passengers to experience no-frills flying which allows them to come home to the Philippines more often, an airline statement said.
Candice Iyog, vice president for Marketing and Distribution at Cebu Pacific said: “Since the launch of its Dubai-Manila route, Cebu Pacific has proven to be a ‘travel enabler’ with its value-for-money flights and no-frills travel. Through CEB’s services, we ensure that the hard-earned money of overseas Filipino workers will not be wasted and can be enjoyed at the destination. Our participation in ATM is definitely a great opportunity for CEB to highlight this concept as well as our home country as one of the top tourist destinations in the world.”
In addition, the video of Cebu Pacific’s newest campaign, “Fly to More Fun”, was featured in its booth.
Launched during Cebu Pacific’s 23rd anniversary this year, the campaign aims to attract UAE residents to discover the Philippines’ hidden gems and to experience its beauty through Cebu Pacific. The low-cost airline currently services to over 200 nationalities and plans to expand its reach by servicing to over 200 million passengers by 2020.
“In addition to providing cost-effective services to OFWs, Cebu Pacific is committed to boosting the Philippine tourism. We have been working with the Philippine Department of Tourism and we have recently launched our Fly to More Fun campaign. We aspire to take travellers to local destinations through our domestic networks – the widest in the Philippines,” Blessie Cruz, director of Marketing and Communications at Cebu Pacific added.
Cebu Pacific is extensively expanding its route network and upgrading its fleet to bigger and more fuel-efficient aircraft, according to the statement.
And to support the carrier’s expansion plans, CEB has procured 12 brand new aircraft that include 6 Airbus A321NEO, 5 A320NEO, and an ATR 72-600. And earlier this year, they received one A321NEO and are expecting the delivery of remaining 11 with 2019.
Cebu Pacific has accelerated its growth by increasing its frequency as well as servicing nationalities from across the globe and a platform like ATM allows them to showcase our offerings to the customers.
Arabian Travel Market is the leading global event for the Middle East inbound and outbound travel industry, is held from April 28 to May 1 at the Dubai International Convention and Exhibition Centre. – TradeArabia News Service
Cebu Pacific promotes ‘no-frills flying’ at ATM
Candice Iyog
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