AL Hawaj Group has launched Bois Bélize Intense, a French fragrance by globally acclaimed Axel de Nicolaï of Nicolaï Parfums, in Bahrain.
The ceremony, at Niche Garden in Seef Mall, was attended by Mr de Nicolaï, group managing director Jawad Al Hawaj, general manager Abdulwahab Al Hawaj, operations manager Shyam Narayanan, members of the diplomatic corps, dignitaries and distinguished guests.
Mr de Nicolaï lauded Al Hawaj Group for its commendable efforts in elevating French brands, particularly Nicolaï Parfums.
He also highlighted the resonance of French fragrances infused with Arabic nuances, appealing to the discerning tastes of Middle Eastern customers.
Mr Narayanan shared insights into the rich history and evolution of Nicolaï Parfums on the international stage, while Mr Abdulwahab Al Hawaj emphasised the exclusive and distinctive collection of fragrances available at Niche Garden stores.
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