Tesla has slashed prices of its Model Y cars across Europe including in Germany, a week after the company cut prices in China in the face of uncertain electric-vehicle demand.
The cuts, as well as lowered price targets from brokerages UBS and Wells Fargo, sent Tesla’s shares down nearly three per cent, adding to what has been a poor start for the stock in 2024.
Germany-listed rivals Mercedes Benz Group, Volkswagen and Bayerische Motoren Werke fell between 2.3pc and 3.3pc. In the US, Ford Motor and General Motors were down 2pc and 1.1pc, respectively.
Tesla reduced prices in Germany for its Model Y Long Range and Model Y Performance by 5,000 euros to 49,990 euros ($54,340) and 55,990 euros respectively, representing a discount of 9pc and 8.1pc compared to their previous prices.
It also cut the price of Model Y rear-wheel drive models by 4.2pc, according to data on Tesla’s website.
In France, the company reduced its Model Y prices by as much as 6.7pc. Prices were cut by up to 10.8pc in Denmark.
In the Netherlands, prices for the Model Y were slashed by up to 7.7pc and, Tesla cut prices by between 5.6pc and 7.1pc in Norway, CNBC reported.
While no reason was given for the move, EV demand has generally been slowing as a deduction in state subsidies and high borrowing costs prompt buyers to rethink big purchases.
Tesla struggled in Germany in 2023, posting a 9pc decline in new registrations to 63,685 vehicles, against an 11.4pc increase in EV sales in Europe’s top economy, according to figures from the German federal motor authority KBA.
As a result, Tesla lost its crown as the largest seller of EVs in Germany to Volkswagen, which took a 13.5pc share of the market compared to Tesla’s 12.1pc.
Yesterday, Wells Fargo and UBS cut their price targets on Tesla’s stock by more than 8pc and nearly 11pc, respectively. The stock has already declined about 11.5pc so far in January, based on the last closing price.
The latest price cut comes after Tesla announced last week that it would suspend most of its car production at its factory near Berlin from January 29 to February 11.
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