Bisleri, one of India's leading packaged drinking water brands, has recently launched in the UAE across major modern format retail chains, general trade outlets and restaurants and cafes.
In the past year, it had collaborated with some of the biggest sporting events and franchises in India as hydration partners.
Using the same strategy for UAE, Bisleri has forged tie-ups with Dubai Marathon, Sharjah Warriors, Dubai Capitals, MI Emirates, Gulf Giants, and Abu Dhabi Knight Riders.
With a legacy of over 50 years, Bisleri International has grown to become one of the largest premium beverage businesses in India.
Being the makers of the country's largest-selling packaged drinking water, Bisleri follows a stringent process of 114 quality tests and a 10-stage purification. It remains true to its core value of providing consumers with pure, safe and healthy water.
Bisleri International has a strong presence with 128 operational plants and a robust distribution network of over 6,000 distributors and 7,500 distribution trucks across India and neighbouring countries.
Commenting on the association, Tushar Malhotra, Head of Marketing, Bisleri International Private Limited, said: "We are delighted to start our foray into the UAE with sporting associations such as the iconic Dubai Marathon and partnering with some of the most exciting teams - Sharjah Warriors, Dubai Capitals, MI Emirates, Gulf Giants, and Abu Dhabi Knight Riders."
"This is in continuation of the robust sports marketing programme which we have built in India that has been very successful in strengthening the connect between Bisleri, hydration and sports as we endeavour to promote a fit and healthier lifestyle for our consumers," he stated.
"As the official Hydration Partner, Bisleri will play a vital role in ensuring the players and consumers stay hydrated throughout the sporting events. The association will be further amplified with on ground branding presence and visibility, consumer experiences and exciting digital content with partner teams and events," he added.
&uuid=(email))