Nesto Group, a multinational retail chain, plans to invest an additional $5 million in Bahrain as it opens two new stores over the next six months, it has emerged.
This was revealed by the group’s executive director Arshad Hashim KP yesterday during the opening of Nesto’s 18th outlet in the kingdom in Busaiteen yesterday.
The new hypermarkets will be in Umm Al Hassam and Isa Town with construction work well underway, said Mr Arshad, adding that the expansion plans signify the group’s confidence in Bahrain’s economy which continues to grow under the able leadership of the kingdom.
The group currently employs more than 200 Bahrainis across its operation in the kingdom stemming from its belief in the “excellence of locals as partners in success” and would look to raise the level of Bahrainisation as the business grows, the official said.
Inaugurated by Industry and Commerce Ministry assistant under-secretary for domestic and foreign trade Shaikh Hamad bin Salman Al Khalifa, in the presence of Muharraq Municipal Council chairman Abdulaziz Al Naar and Member of Parliament Hamad Al Doy, the Busaiteen supermarket brings a wide array of globally-sourced fresh produce, an in-house bakery, groceries, meat, seafood, and other essentials to customers in Muharraq and its nearby areas.
Also present during the opening ceremony were the group’s managing director Hashim Maniyoth, director Muhammed Athif, general manager Muhammed Haneef, head of buying Abdu Chettiyankandyil.
“We will provide the widest range of quality and value-for-money products all under one roof. The outlet will run limited-period inaugural offers and deals for a range of products at attractive prices,” said Mr Arshad.
The new branch features a clean and well-organised store layout, with the management promising “excellent customer service, competitive pricing, and convenient amenities”.
The Nesto Group also highlighted its loyalty reward programme app ‘Inaam,’, which is designed to enhance the overall shopping experience and acknowledge customer loyalty, offering exclusive perks, additional discounts, and redeemable points with every purchase at any branch.
The new store is the 124th retail outlet of the group, which was founded in 1999 by K P Basheer, chairman of Western International Group. It will be open from 8am to midnight daily.
avinash@gdnmedia.bh
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