Unipal, the largest youth benefits platform in the region, has announced the successful completion of its pre-series A funding round.
The investment was led by Plus VC, with participation from Al Jazira Capital, RZM Investments, Falak Angels, Doha Tech Angels, and other angel investors.
Launched in 2020, Unipal connects brands with young consumers through a personalised app experience.
The platform has achieved 98 per cent registration among the student population in Bahrain and, within a year of expanding to Riyadh, has garnered 250,000 users and 700 brands.
The new funding will support Unipal’s expansion plans, including launches in Jeddah, Madinah, Dammam and Khobar this year. The company also plans to release a revamped app featuring enhanced algorithms designed to provide users with a ‘Netflix-like’ personalised experience.
“This investment represents a significant step forward in our goal to become the number one youth platform in the region,” said Ali Alalawi, co-founder of Unipal. “We’re proud to have investors who provide both investment and strategic support, believing in Unipal’s potential.”
The announcement coincides with Unipal’s participation in Bahrain’s pavilion at the LEAP Technology Conference in Riyadh. The pavilion is organised and supported by the Labour Fund (Tamkeen).
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