American rapper and producer Tyler the Creator’s new album Don’t Tap the Glass released this week.
The 10-track creation was first teased during a concert the artist held on July 18, in which an art installation was displayed outside the venue, featuring a figure enclosed in a clear box, with the title written on the front.
The day after, the website donttaptheglass.com went live, promoting the album and selling merchandise.
The night before the release, the artist hosted an album-listening party titled ‘Don’t Come If You Aren’t Going to Dance’, which did not allow phones or cameras in.
On his social media, Tyler shared a statement expressing his feelings reflecting on the party, stating how freeing it felt to see 300 people gathered to have a good time without shame or worry.
“I asked some friends why they don’t dance in public and some said because of the fear of being filmed. I thought damn, a natural form of expression and a certain connection they have with music is now a ghost,” Tyler said, explaining the inspiration for the hosted party.
“I just got back from a listening party for this album and man it was one of the greatest nights of my life. Everyone was dancing, moving, expressing, sweating, it was truly beautiful,” he said. “This album was not made for sitting still. Dancing, driving, running, any type of movement is recommended to maybe understand the spirit of it, only at full volume,” he added.