Al Hilal Group, a leading media, publishing, and technology enterprise in the GCC, has announced the rollout of its comprehensive Group Sustainability Policy, marking a major step towards embedding environmental and social responsibility into its core operations.
The policy, which applies across all subsidiaries and divisions in the region, reflects Al Hilal’s commitment to long-term business resilience through reduced environmental impact, ethical governance, and inclusive workplace practices.
At the heart of this initiative is the group’s ‘R3’ philosophy – Reduce, Reuse, Recycle – which will guide operational decisions and employee engagement across its regional footprint.
“Sustainability is not just a trend – it’s a strategic imperative,” said Al Hilal Group Managing Director Ronnie Middleton. “It builds trust, drives cost efficiencies, ensures regulatory readiness, and positions us as a forward-looking organisation.”
As part of its sustainability roadmap, Al Hilal Group has initiated a baseline carbon footprint assessment across its media, publishing and technology divisions. Early estimates suggest that energy use and material consumption – particularly in printing and IT infrastructure – are key contributors to the group’s environmental impact.
The group is dedicated to reducing its carbon footprint by implementing several key initiatives. In their offices and production facilities, they are committed to energy-saving practices.
The organisation also aims to minimise waste by digitising workflows, which helps to reduce paper and packaging consumption. Furthermore, the company is focused on eco-friendly procurement and has established a rigorous vendor screening process.
Finally, the group is actively working on waste minimisation across all departments, with a particular focus on both electronic and paper waste.
These efforts align with global ESG frameworks such as GRI 302: Energy and support the UN’s SDG 3: ‘Good health and well-being’.
To lead this transformation, Al Hilal Group has appointed Deepak Magar as group chief sustainability officer (CSO). With deep expertise in carbon workflow automation, ESG data integration, and sustainability communication, he will play a pivotal role in embedding sustainability into the group’s culture and operations.
Mr Magar’s mandate encompasses a range of key responsibilities, beginning with the oversight of the Sustainability Taskforce and the implementation of its policies. He is also charged with leading carbon and well-being assessments across all company divisions.
A critical part of Mr Magar’s role involves aligning the group’s operations with the established GRI and SDG frameworks. Additionally, he is responsible for the publication of the group’s first ESG performance report.
“This isn’t just a policy – it’s a mindset shift,” said Mr Magar. “We’re building systems that make sustainability measurable, actionable, and scalable. It’s about empowering every team member – from editorial to IT – to make choices that benefit both the business and the planet.”
With a three-year structured roadmap, the group has a clearly defined journey to becoming a ‘Sustainable Business Organisation’.
The IT arm of the group, Hilal Technology, is now offering end-to-end sustainability solutions for all businesses verticals.
Hilal Technology will assist organisations in several key areas. It will enable them to track and reduce their carbon footprint, while also helping to automate ESG reporting and streamline compliance workflows. The firm will help companies to integrate sustainable practices into both procurement and daily operations. Finally, it will provide an engaging way to educate teams on sustainability through interactive dashboards.
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