GOLF – The Creators Dubai Desert Classic (CDDC) returns for its second edition on January 17 and 18, bringing together 16 of the biggest sporting content creators in social media to compete in their own version of the Hero Dubai Desert Classic.
Expanding from a single-day to a weekend competition, the CDDC is designed to produce deeper, higher-quality storytelling that showcases both world-class golf and Dubai as a global destination.
The two-round strokeplay competition will take place at Emirates Golf Club. Round one tees off under the lights of the Faldo Course on the evening of January 17.
Round two then follows on January 18 on the legendary Majlis Course – the same layout where the world’s best will compete for the famous Dallah Trophy just days later.
Building on the success of its inaugural edition, which generated 13.3 million views from a single hero video and contributed to an estimated 192m impressions when paired with the wider Hero Dubai Desert Classic influencer programme, CDDC has established itself as the first, only, and largest creator-led golf event of its kind in the Middle East.
The 2026 lineup brings together creators from the US, Canada, Australia, Britain, and Europe, including Mac Boucher, Sara Winter, Jay Bark, ForeBrothers, Georgia Ball, Ellie Skoog, Temps, Max and Harry, Owen ‘Hoyzie’, Caitlinn Mazza, Mei Brennan, Zaire Olde, and Tyler Hamilton.
The 37th Hero Dubai Desert Classic takes place from January 22 to 25 at Emirates Golf Club, with defending champion Tyrrell Hatton leading a world-class field that includes reigning Masters Champion and four-time Hero Dubai Desert Classic winner Rory McIlroy, FedEx Cup Champion Tommy Fleetwood, 2022 champion Viktor Hovland, former World Number One Dustin Johnson, Open Champion Shane Lowry, global star Joaquín Niemann, and World Golf Hall of Fame member Padraig Harrington.
General admission remains free for all on January 22 and 23 while weekend access for adults on January 24 and 25 is 100 dirhams with advance purchase, or 125 dirhams at the door.
Children under 17 receive free entry across all four days when registered and accompanied by an adult.
To secure tickets or for more information, visit www.dubaidesertclassic.com.
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