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GCC: As regional tensions linked to the ongoing Israel–US–Iran conflict continue to dominate headlines, businesses across the Gulf are closely watching potential impacts on trade, logistics and supply chains. While some sectors are seeing uncertainty around shipping routes and delivery timelines, cross-border e-commerce platforms say operations are continuing with adjustments where needed.
Ubuy, one of the prominent cross-border e-commerce platforms serving GCC shoppers, said it has maintained operational continuity during the current period of geopolitical tension, allowing customers to continue purchasing international products despite shifting logistics conditions.
Regional conflicts can place pressure on global logistics networks, particularly air cargo routes and maritime shipping corridors connecting the Middle East with international markets. However, many digital commerce platforms rely on diversified logistics partners and routing strategies to minimise disruption.
Dhari AlAbdulhadi, Founder and CTO at Ubuy, said, “In times of regional uncertainty, we often see demand rise for products that help households stay prepared or access items not easily available locally. Our focus is on ensuring customers can continue to shop confidently while we work closely with logistics partners to fulfil orders and maintain reliable service across the region.”
Analysts say the growth of cross-border e-commerce in recent years has led to more flexible logistics models, enabling platforms to respond more effectively to disruptions. As regional tensions continue to shape global trade routes and supply chains, such adaptability is becoming increasingly important for maintaining access to international products across Gulf markets.
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