The PepsiCo has partly ventured into the ever increasing and extremely competitive market of smartphones. The company announced last month its plan to invest in smartphone devices named Pepsi P1 which will be priced at $110 initially.
The new Pepsi Phone comes with a 5.5-inch and 1080p display.
It has 2 GB of RAM and an internal storage of 16 GB. It also features 13 megapixel rear camera, 5 megapixel front camera, 3,000mAh battery, microSD expansion and provision for dual SIM.
A PepsiCo spokesman said: “We are pleased to share that Pepsi is working with a licensing partner to bring a line of mobile phones and accessories to market in China in the next few months.
“Available in China only, this effort is similar to recent globally licensed Pepsi products which include apparel and accessories.
“Pepsi has always moved at the speed of culture, and today technology is a key cultural pillar at the heart of consumer interaction.
“Pepsi has no plans to get into the mobile phone manufacturing business, but we are committed to engaging with consumers in innovative ways to grow our brand,” reported Mail Online.
Chinese consumers can reserve the Pepsi Phone P1s for ¥999. via the JD.com crowdfunding site. The soft drink manufacturer first confirmed plans for its own phone in October. "Pepsi has always moved at the speed of culture, and today technology is a key cultural pillar at the heart of consumer interaction," it said at the time.
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