MANAMA: British luxury car manufacturer Bentley Motors has appointed Behbehani Brothers as its official retail partner in Bahrain from July 1 to provide sales and after-sales services in the kingdom.
With Bentley Bahrain coming under the management of Behbehani Brothers, all new and pre-owned sales, service and warranty enquiries will be directed to Behbehani Brothers.
Bentley customers will be able to access a dedicated team of sales and after-sales experts who will deliver customer care from Behbehani’s facilities in Sitra.
The appointment marks a new chapter for Bentley in Bahrain as it seeks to strengthen its position in the country, supported by launches of models such as the Continental GT Coupe and Convertible, and the Bentayga V8 and Bentayga Speed luxury SUVs.
Bentley Middle East, Africa and India regional director Stephen Reynolds said: “Bahrain is a very important market for Bentley, and Behbehani Brothers is the natural choice for our new partner, with their experience and expertise in the luxury car sector providing the ideal platform for the Bentley brand to open a new and exciting chapter in its history in the kingdom. Behbehani Brothers are committed to strengthening customer relationships and delivering first class service levels, which will ensure an exceptional buying and ownership experience for our Bahraini customers.”
With recognised experience in the field, Behbehani has existing partnerships with Porsche, Lamborghini and Audi, making it “perfectly positioned to take Bentley to new heights in Bahrain,” said Behbehani Brothers Group general manager Steven Hill.
“This is a major step for Behbehani Brothers as we expand our offering across the kingdom.
“Bentley has a unique line-up that is known the world over for delivering best-in-class performance and levels of fine luxury that set the standards for everyone else to follow. With this partnership, we will enhance the brand’s position in the country and elevate the customer’s experience to the highest levels that Bentley customers expect,” added Mr Hill.
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