Infiniti, the Japanese premium car manufacturer, and Universal Premium Motors Agencies (UMA Premium), Infiniti’s official dealer in Saudi Arabia, have reported a strong sales performance in the kingdom over the past nine months, with total quarter-on-quarter sales up 72 per cent in December 2019.
Infiniti appointed UMA Premium as its official dealer in the kingdom in March 2019. In the nine months since the partnership announcement, the brand has seen steady sales across its premium vehicle portfolio.
The popular Infiniti Q50 sedan has been particularly well received by Saudi drivers, with a 100 per cent increase Q3 sales vs. Q2. Featuring advanced technologies and delivering Infiniti performance, Saudi customers can choose between the award winning powerful 3.0-liter Twin Turbo V6. with 300hp or the Q50 Red Sport with 400hp, it’s equipped to deliver an exhilarating drive.
The versatile Infiniti QX50 has also been a popular choice, delivering a 25 per cent increase in Q3 sales vs. Q2. Designed, engineered, and finished to complement human capability, everything about the crossover vehicle is built to amplify the driver’s control on the road. The QX50 also features the world’s first production variable compression ratio engine, which was recently named a 2019 Wards 10 Best Engines award winner.
"After celebrating Infiniti’s 30th anniversary in 2019, we are pleased to see such strong numbers in what is a key strategic regional and global market for us,” said Markus Leithe, managing director Middle East at Infiniti. “Infiniti has been operating in Saudi Arabia for more than 20 years, and we look forward to continuing to build towards Infiniti’s long-term growth plans in the Kingdom and beyond. We also extend our thanks to UMA Premium for sharing our passion for these premium vehicles and outstanding customer service that delivers an unmatched ownership experiences in Saudi Arabia.”
“Our Infiniti portfolio is strong and we expect the momentum to continue throughout 2020. Looking ahead, we will continue to set the benchmark for a special kind of luxury automotive experience here in Saudi Arabia, one that pursues the ideal measure of power, performance and artistry”, said Eng. Mohammed Abduljawad, chairman, UMA Premium.
UMA Premium operates Infiniti Compliant Centres in Riyadh, Jeddah and Khobar focusing on delivery of Infiniti’s premium customer care. The full Infiniti portfolio in the Kingdom includes the QX80, QX70, QX60, Qx50, Q70, Q60, and Q50 models.
UMA, a business with a history of more than 70 years in Saudi Arabia, has witnessed notable success since its inception in the kingdom. The company has gone from five showrooms and 450 employees to operating 26 branches in 18 cities across the kingdom with online real time connectivity to all locations and with more than 2,000 employees. -- Tradearabia News Service
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