BRAVE Combat Federation, the fastest-growing mixed martial arts organisation in the world, has struck a broadcasting deal with WIN Sports, one of the leading sports networks in Colombia.
The partnership aims to expand BRAVE CF Latin America, where it is already seen as one of the giants of the sporting world.
The organisation, founded by Supreme Council for Youth and Sports first deputy chairman and Bahrain Olympic Committee president Shaikh Khalid bin Hamad Al Khalifa, has constantly invested in Latin America, with four shows in Brazil and two in Colombia. After BRAVE CF 26 beat UFC Abu Dhabi with Khabib Nurmagomedov last year in the Colombian household’s ratings, WIN Sports and BRAVE CF made a long-term deal official.
According to the deal, WIN Sports will broadcast BRAVE CF fights every Saturday in their prime time, proving that the Bahraini organisation has truly become the only global MMA promotion.
Among the Colombian stars expected to feature are Eduardo Mora and Dumar Roa. The latter shocked the MMA world last November by knocking out former BRAVE CF lightweight world champion Abdul Kareem Al Selwady at BRAVE CF 29 in Bahrain.
“I can’t wait for my people in Colombia to witness BRAVE CF events. They will fall in love with the sport. I want to represent my country at the highest level and that’s what BRAVE CF provided me,” said Roa.
Roa’s victory has been seen as the beginning of a revolution for MMA in Colombia, with BRAVE CF and its partner Latin Fighter Championship at the head of transforming the sporting scene in yet another region.