Vegan meat company Beyond Meat's chief operations officer (COO) Doug Ramsey was arrested after allegedly biting a man's nose and "ripping the flesh on the tip of the nose."
Mr Ramsey, 53, was arrested for terroristic threatening and third degree battery, it was revealed.
According to a preliminary police report, the altercation happened in a parking garage near Razorback Stadium after the University of Arkansas football game, when he allegedly punched through the back windshield of a Subaru after it touched the front wheel of his car.
When the Subaru owner got out of his car, Mr Ramsey began punching him and bit his nose.
He was booked in the Washington County jail on Saturday evening and released on Sunday, according to the Washington County, Arkansas.