Diriyah Company is set to take part in the upcoming Arabian Travel Market 2023 in Dubai as part of its efforts to highlight the status of the historical Diriyah city as a future cultural and tourist destination.
It will also ink partnership deals with global industry leaders in the hospitality sector at the expo.
During the event, Diriyah executives will be taking part in several panel discussions which will address key subjects, including the kingdom's leadership in sustainable development, tourism and economic growth, reported SPA.
It will also showcase its efforts to harness green growth initiatives and tourism in realizing positive changes in the sector.
Diriyah Company said the historic city has begun receiving tourists from around the world since last year upon opening At-Turaif District, a Unesco World Heritage site, and the Bujairi Terrace, where the finest dining destinations can be found.
This highlights the city's capabilities in tourism and hospitality with 38 confirmed hotel partnerships, it added.
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