Bahrain’s exclusive distributor of Mercedes-Benz, Al Haddad Motors, has signed a landmark partnership with Address Beach Resort Bahrain merging innovation, sustainability and an elevated guest experience.
Two high-end vehicles – the all-electric Mercedes-Benz EQS 450 SUV and the refined and iconic S450 – are being added to Address Beach Resort’s premium fleet.
“Our partnership with Address Beach Resort Bahrain is a perfect representation of the future of luxury, where elegance meets sustainability,” Al Haddad Motors chief executive Warren Hudson noted.
“The inclusion of the EQS 450 SUV and the S-Class demonstrates how innovation can enhance the guest journey, from arrival to departure.
“We’re proud to support this forward-thinking hospitality vision with our unmatched legacy of excellence and innovation.”
Located on the pristine shores of Marassi, Address Beach Resort Bahrain has become a symbol of beachfront elegance and top-tier hospitality.
This latest alliance with Mercedes-Benz and Al Haddad Motors aligns with the resort’s ongoing efforts to merge luxury with sustainability, offering guests both cutting- edge technology and eco-conscious transport options.
The EQS 450 combines silent power, innovative technology, and zero emissions, providing an eco-friendly and luxurious transportation option for guests.
Whether shuttling VIPs or offering scenic tours of the island, the EQS 450 represents the future of travelling in comfort and style.
Renowned for its sophistication, comfort, and timeless design, the Mercedes-Benz S450 is a perfect fit for high-profile guests who expect nothing less than the best, offering a seamless first-class experience.
“At Address Beach Resort Bahrain, we are always seeking partners who share our values of excellence, innovation, and sustainability,” Address Beach Resort Bahrain general manager Ricardo Vale said.
“Our collaboration with Al Haddad Motors and Mercedes-Benz is a natural extension of our commitment to offering guests a luxurious, forward-thinking experience.”
Al Haddad Motors has also installed two electric vehicle (EV) charging stations at two of Emaar Hospitality Group’s landmark properties – Address Beach Resort Bahrain and Vida Beach Resort Marassi Al Bahrain.
These stations represent a commitment to sustainable infrastructure and offer guests the convenience of charging their electric vehicles on-site.
The partnership also took centre stage during the exciting Bahrain Formula 1 weekend earlier this month.
The Address Beach Resort hosted a series of F1-themed activations, including high-octane displays, exclusive Mercedes-Benz showcases, and VIP receptions, turning the hotel into a hub of speed, style, and elegance, where the spirit of the sport met the soul of luxury hospitality.
The collaboration further highlighted the synergies between the two brands, celebrating performance, precision and luxury.
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