New York mayoral candidate Zohran Mamdani released a campaign video on Sunday, appealing to voters in Arabic.
The video, now viral on social media, shows the candidate drinking mint tea and eating kunafa while asking his constituents to vote for him as mayor in the general election.
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Commenters have praised his multi-lingual approach, as previous campaign videos showed him speaking in Hindi, Urdu, Spanish and Bengali.
Mamdani, a Uganda-born state assembly member, has polled well ahead of his main rival, former Governor Andrew Cuomo, ahead of the November 4 general election.
He shocked political observers on June 24 with a convincing victory in the primary. Since then, his candidacy has garnered endorsements from party holdouts, including former Vice President Kamala Harris and New York Governor Kathy Hochul, and he has received a steady stream of financial backing from small donors.
Mamdani's policies range from hiking taxes on New York City's wealthiest residents, raising the corporation tax, freezing stabilised apartment rental rates, and increasing publicly subsidised housing, raising concerns among the finance community that the city's competitiveness will suffer.