LABOUR Fund (Tamkeen) and the Mastercard Centre for Inclusive Growth have announced the launch of the Mastercard Strive Programme in the kingdom, marking the first time the global small business initiative has been introduced in the region.
The partnership aims to enhance the financial and digital readiness of Bahraini small and medium-sized enterprises (SMEs), enabling them to improve operational efficiency and ensure business growth and sustainability.
Tamkeen chief executive Maha Mofeez said the programme is part of ongoing efforts to support the SME ecosystem, which is a key pillar of the national economy. “Through the launch of the first-of-its-kind Mastercard Strive programme in the region, we aim to provide more tailored solutions to small businesses, enabling them to access the necessary resources to ensure the sustainability of their operations,” she added.
The collaboration will encourage the adoption of digital tools and technologies to help local SMEs expand operations and reach new markets.
Saud Swar, senior vice-president and country manager for Mastercard in the region, noted the programme’s global success. “We look forward to helping enhance operational efficiency and productivity for Bahraini small businesses, enabling them to achieve their development goals,” he added.
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