MHD-ITICS Consumer Bahrain, a subsidiary of the Omani-based Mohsin Haider Darwish (MHD-ITICS) group, has signed a strategic partnership agreement with ALSALAM Group, a leading air-conditioning and home appliances retailer.
The agreement, signed in Manama, aims to strengthen market reach and improve product accessibility by leveraging ALSALAM’s extensive local retail presence. The move aligns with MHD-ITICS’s ‘Partners in Progress’ strategy for long-term regional development.
Gokul Praveen, director of the consumer products division at MHD-ITICS, said: “Under the leadership of our chairperson, Lujaina Mohsin Darwish, MHD-ITICS Bahrain is broadening its footprint across the kingdom. This partnership is an important step in expanding our presence in key markets and contributing to the growth of Bahrain’s retail landscape.”
Mohammed Al Bunni, chief operating officer of ALSALAM Group, noted that the collaboration would elevate the consumer experience. “As the number one home appliances retailer in Bahrain, we are proud to join hands with MHD-ITICS. This sets the foundation for a long-term collaboration that will create sustainable value for both organisations,” he added.
To mark the occasion, a commemorative cake-cutting ceremony was held, led by Ali Mohammad Akbar Khan, country head of MHD-ITICS Bahrain, and Mr Al Bunni.
The partnership underscores the steady regional expansion of Mohsin Haider Darwish, reinforcing its position as a trusted leader in the consumer products sector.
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