Chery Bahrain, operating under Bahraini Asian Motors by Motorcity, has opened a new service and spare parts centre in Arad, expanding its footprint across the kingdom.
The new facility is the third service centre, after Ma’ameer and Salmabad, and the fifth spare parts centre, after Ma’ameer, Salmabad, Hamad Town and Muharraq.
“We are committed to delivering an exceptional customer experience, and we believe that long-term relationships are built on trust, transparency and consistent service quality,” Motorcity Bahrain chief strategy officer Ghassan Freiwat added.
“For more than 20 years in Bahrain, Chery has built strong relationships with its customers, founded on quality, trust and outstanding service.
“The opening of our new Arad facility represents another step forward in making our services more accessible while ensuring customers receive the high standards of care and support.”
Strategically located in Arad, the new facility brings together vehicle servicing and genuine spare parts under one roof, offering customers greater convenience, faster turnaround times and enhanced service reliability.
The new facility in Arad
The centre features four service bays, comprehensive repair capabilities and genuine Chery spare parts support.
When asked how the ongoing geopolitical conflict and shipping disruption has affected the supply chain, Mr Freiwat noted that the company had found alternate ways to ensure a sufficient stockpile of genuine spare parts is always available for Chery drivers in the kingdom.
“We had faced similar challenges during the Covid-19 pandemic, of course not to the same scale, but we implemented the lessons we learned back in 2020-21 to ensure that we can sustain our operations,” he added. “We have found alternate routes to supply our parts and keep our customers satisfied.”
The new facility marks an important milestone in Chery Bahrain’s continued efforts to enhance the ownership experience, providing customers with convenient access to quality service, genuine spare parts and reliable aftersales support throughout their ownership journey.
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