Batelco by Beyon has been recognised with the AI (Artificial Intelligence) Exceptional Products and Services Achievement Award at the prestigious MEA Business Achievement Awards 2026, held recently in Dubai.
The award recognises the success of ‘Basma’, Batelco by Beyon’s digital assistant, powered by advanced AI, which has transformed the way customers engage with the company by delivering fast, intelligent and personalised sales and support at scale.
Unlike traditional chatbots that are limited to scripted responses, ‘Basma’ is designed to understand customer intent, engage in natural conversations and seamlessly connect with customers.
In addition, Basma is capable of completing both support and sales actions behind the scenes, creating a smoother and more efficient customer journey.
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