Geely Auto Group has reported annual sales of 1,247,116 units in 2017, an increase of 63 per cent from the previous year and beating their revised annual sales target of 1.1 million units.
December sales reached a new high of 153,625 units, an increase of approximately 42pc over the same period last year.
Geely Auto’s growth came on the strength of the brand’s third generation models, all of which became benchmark products in their respective segments and have subsequently set their own sales records since being introduced in 2015.
Geely Auto Group has set its 2018 sales volume target to 1.58 million units.
For the last three consecutive months of 2017, Geely Auto’s flagship SUV, the Emgrand X7 Sport, sold more than 30,000 units per month, with December ending with 31,205 units sold and an annual total of 286,900 units. In December, Geely Auto’s first crossover SUV, the Emgrand GS, saw record high monthly sales of over 18,850 units and a total of more than 150,000 units in 2017.
Geely Auto’s third generation compact sedan, Emgrand GL, sold 14,088 units in December and over 145,000 units over the course of 2017, becoming a best-selling A+ class sedan in the Chinese market. Geely Auto’s sales success is due to its repositioning as a technology leader and the brand’s balanced development of sedan and SUVs products.
Last year, Geely Auto opened its new state-of-the-art research and development facility in Ningbo as the flagship centre of its global research and development network.
Geely Auto also introduced its iNTEC brand of vehicle technologies which are a package of five leading technologies in the areas of safety, connectivity, powertrain, interior environment, and assisted driving.
According to the 2017 China Customer Service Index (CSI) released by JD Power, Geely Auto ranked first among Chinese brands with a score of 735 points while the market averaged 703 points.
“Just as the 3.0 era models have set new benchmarks in the market segment, we are also setting new benchmarks for sales and service in the 3.0 era,” said Geely Auto Sales vice president and general manager Lin Jie.
“Only by upgrading our dealerships and raising our sales and service standards to meet the demands of a new generation of consumers were we able to achieve annual sales of over one million units for the first time.”
In November 2017, the first steps in revolutionising the traditional automotive model was taken with the launch of the intelligently connected Lynk and Co 01. In 2018, Geely will delve deeper into its refined cars development strategy and continue raising its sales and service standards.
This coming year will see Geely Auto launch more than 10 highly competitive new models including sedans, SUVs, crossover SUVs, and MPVs that will further consolidate the brand’s leading position in the Chinese market.
“The opportunities and challenges that we will face in 2018 are unprecedented,” said Geely Auto president and chief executive An Conghui.
“The new era gives Geely Auto a new mission, new opportunities, and a new future.
“We will become a brand that truly understands the needs of domestic and international consumers.
“We must maintain a humble mindset and persevere with this task, we must continuously push the limits and innovate in order to give consumers the best products possible.”
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