Microsoft Gulf and its leading distributors hosted an event focused on enabling the channel community to be able to strategise better and reach the small and medium businesses (SMBs) in the UAE with the right tools, product offerings and effective solutions in order to increase their market share recently in Dubai.
Its distributors include Aptec, Mindware and Redington Gulf, in line with the objective of empowering organisations to do more, said a statement.
The event held under the theme 'Inspire Business Growth In SMB' began with a keynote by Samer Abu Ltaif, regional general manager Microsoft Gulf, followed by a multidimensional overview of the SME sector in Dubai by Abdul Baset Al Janahi, chief executive officer, Dubai SME, and then drove into interesting panel discussions where participants from the distributors shared opportunities and Best practices in the SMB market.
The day also hosted a very insightful keynote and workshop by guest speaker Carol Roth, International Business expert and New York Times Best Selling author of 'The Entrepreneur equation.'
Roth, being small business advocate, shared insightful techniques that partners can use by leveraging digital marketing and social media in order to reach SMBs at Scale and help them in their IT Purchasing decision.
Aloysius Fernandes, president, Redington Gulf, said: “SME priorities are to improve their operational efficiency, grow their existing businesses profitably and expand into new markets. Our responsibility as a partner community is to build our technology offerings for their adoption towards improving efficiencies, processes, services and effectively communicate the value using the digital marketing channels of social media, video, blogging, email and search engine. These aid strongly in rightly influencing the SME decision making cycle which is quicker than large organizations.”
Mario Gay General Manager, Mindware, said: “The market is transforming into a digital world where one must have effective marketing tools to be able to unleash their creativity and prepare for this challenge.”
Bahaa Salah, managing director of Aptec, an Ingram Micro company, said: “SMB remains very essential to any distribution business, this is the area where distribution can add real value to Vendors and Channel community.”
With SMEs constituting 94 per cent of all companies in UAE, Microsoft, through its wide network of technologies and partners, is determined to support their growth as they are an essential engine for the economy. - TradeArabia News Service
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