21:56:48: iOS 10 will available from 13 September.
21:55:50: Apple iPhone 7 will start shipping on Sept. 16. The phones will be available in Bahrain from 24th September.
21:43:21: Apple says iPhone 7 starts at $649, iPhone 7 Plus starts at $769
21:31:40: Apple announces 'Airpods'. These are wireless headphones, which each provide five hours of listening per charge.
21:30:03: iPhone 7 will connect headphones over Lightning, purchase will include those Lightning headphones and adapter.
21:24:06: iPhone 7 has stereo speakers which emit twice the volume.
21:20:48: Schiller says Apple is not saying to throw out all your DSLR cameras. He says his message is that this is the best iPhone camera Apple has ever made: Reuters
21:19:16: The new iPhone is water and dust resistant
21:16:20: The iPhone7 Plus has two cameras
21:09:34: The iPhone 7 also has an improved camera with image stabilizer and longer exposure
20:59:36: Tim Cook announces the new iPhone 7.
20:58:36: More than 100 HomeKit products are coming to market this year. HomeKit is framework for communicating with and controlling connected accessories in a user's home.
20:56:51:
Apple Watch Nike plus will be available in late October.
20:56:00:
20:48:34: Apple partners with Nike for Apple Watch Nike Plus
20:42:21: Apple exec says developers can use GPS on new Apple Watch.
20:41:00: The new Apple Watch is swim-proof.
20:30:24: Pokemon Go is coming to Apple Watch.
20:26:20:
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20:20:04: Apple was tweeting about a 'water-resistant iPhone 7' as the product launch was underway.
20:18:34: Apple iPhone 7 to be available Sept 16: retweet of deleted Apple tweet: Reuters
20:13:12: Super Mario will be coming to the App Store, says Tim Cook
20:11:37: Tim Cook takes the stage at today's San Francisco
Apple is expected to show off new iPhones, an updated smartwatch — and maybe some new gear for listening to both — during its annual fall product launch event today. The event will start at 8pm, Bahrain time.
Catch all the LIVE action here.