Seven years after its inception, BRAVE Combat Federation, founded under the vision of Shaikh Khalid bin Hamad Al Khalifa, has become the Middle Eastern leader in sports media properties, thanks to forward-thinking strategies, the use of new technologies, as well as big broadcasting deals that have increased its reach to that of a global juggernaut.
BRAVE CF’s media diversification strategy has allowed the promotion to use its extensive library of content as leverage in brokering new and important deals for the use of new technologies, such as AI technology that has helped improve content delivery time, thus repositioning the organisation in terms of Internet sporting content providers to its partners.
BRAVE CF has also been noted as the first combat sports organisation in the Middle East to enter the Metaverse, creating its own NFT and its own OTT platform, BRAVE CF TV, the first of its kind in the Middle East, and with the largest reach in the entire region.