Oman's Ministry of Heritage and Tourism has partnered with Sabco Sports to hold Al Mouj Muscat Marathon on January 26-27, and develop Oman’s potential to become a leading sports and adventure tourism destination, Times of Oman said in a report.
The event, organised by Sabco Sports, and hosted by Al Mouj Muscat, Oman’s premier destination and title sponsor of the event, has grown to become Oman’s biggest run and now aims to capture a growing global audience seeking exciting tourism experiences.
The event features five race categories to choose from – 1km, 2km and 3km Kids’ Runs to a half- and full marathon. All finishers will receive a tech t-shirt and a medal to celebrate their achievement.
Over 12,000 runners of all ages are expected, with registrations pouring in from across the country and around the world. Registration is currently open in all five race categories with promotional rates available for a limited time through the official website, www.muscatmarathon.om
Haitham bin Mohammed Al-Ghasani, the Director General of Tourism Promotion at the Ministry of Heritage and Tourism, said: “The tourism sector experienced remarkable growth in 2023, and we foresee the continuation of this positive trend. Sports tourism events constitute a fundamental strategic pillar embraced by the Ministry of Heritage and Tourism to enhance inbound tourist traffic to the Sultanate of Oman.”
“The Al Mouj Muscat Marathon holds a prominent position in the ministry’s tourism calendar for 2024, serving as a catalyst for attracting international participants, alongside the active participation of local runners from across the sultanate.
“Our enduring objective is to showcase Oman’s culture, beauty, and unique experiences, emphasising its capacity to host a diverse array of tourism events to appeal to various types of travellers. This event significantly contributes to promotional, economic, and social gains, leading to the diversification of the economy through sports tourism activities.”
“We are very proud to partner with the Ministry of Heritage of Tourism and excited to introduce Oman to new audiences and encourage more people to visit this amazing country using the mass appeal of sport,” said Ali Al Ajmi, General Manager of Sabco Sports, a sports agency focussing on the development and commercialisation of sport within the MENA region.” – TradeArabia News Service
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