Seven years ago, Prashant Kumar Shrivastava (PK) arrived in the Mena region brimming with ambition.
While the fintech scene buzzed with innovation, Mr Shrivastava observed a critical gap: a lack of personalised financial services.
Despite a young, tech-savvy population, financial literacy remained low, and banks grappled with rising customer acquisition costs.
This confluence of challenges ignited the spark that became Daleel, a revolutionary platform on a mission to democratise finance across the Mena region.
“We envision a future where finance is easy and accessible for all,” says Mr Shrivastava, Daleel’s chief executive and co-founder.
“By empowering both consumers and financial institutions with actionable insights, Daleel aims to personalise product offerings and ultimately, improve the financial well-being of the region.”
Daleel 2.0, the platform’s revamped iteration, reflects a data-driven approach honed by user feedback and design thinking workshops.
For consumers, the app boasts a more intuitive interface, a ‘Magic Match’ feature for personalised product discovery, and an engaging ‘Learn’ section brimming with educational content and incentivised rewards. Financial institutions, meanwhile, benefit from the redesigned Daleel Dashboard.
Streamlined product launches, targeted campaigns, and comprehensive data-driven insights empower banks to make informed decisions and curate personalised propositions.
“One early adopter financial institution has witnessed a remarkable 70 per cent reduction in customer acquisition costs thanks to Daleel,” reveals Mr Shrivastava.
But the platform goes beyond cost savings. Predictive analytics within the Daleel Dashboard assist banks with risk management and product personalisation.
Imagine identifying customers with idle savings and then seamlessly targeting them with investment opportunities directly through the Daleel platform.
Security and user privacy are paramount for Daleel. “We build with security in mind,” emphasises Mr Shrivastava. “We collect minimal user data, strictly adhere to data privacy laws, and employ industry-leading security practices to safeguard user information.”
Looking ahead, Daleel is poised to become a regional financial platform. The platform’s integration of Open Banking and AI promises to further personalise financial experiences and transform financial habits.
The founder expects Daleel to not only manage traditional financial products but also integrate investments, cryptocurrencies, and loyalty programmes, all delivered seamlessly and contextually.
“We envision a future where a car loan offer appears on your phone while walking through Montreal, perfectly tailored to your location and needs,” says Mr Shrivastava. Daleel aspires to redefine the financial landscape, making it accessible, personalised, and frictionless.
Financial inclusion is another key objective. Daleel 2.0 empowers users to make informed decisions with features like Magic Match and a revamped learning section featuring regional experts and incentivised rewards. Additionally, the platform equips banks with alternative credit information, fostering financial inclusion across the region.
While Daleel is laser-focused on the Mena region for now, global expansion beckons in the future. “We’re on a journey to reimagine finance and create a financially aware and inclusive world,” concludes Mr Shrivastava. Daleel 2.0 stands as a testament to this commitment, ushering in a new era of financial empowerment for the Mena region and beyond.
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