Ila Bank, powered by Bank ABC, has partnered with Mastercard to enhance the bank’s proposition across consumer products, launching new affluent, travel products and loyalty offerings.
The bank will leverage Mastercard’s expertise to introduce a loyalty programme that supports cardholders’ lifestyle, providing added value across a wide range of areas, including dining, luxury shopping, travel and priceless experiences.
The new product line will also leverage enhanced fraud solutions and privacy protection to secure every transaction.
“Ila has always been about the customer. We are proud to have maintained our commitment to offering customer-centric solutions and experiences in a growingly cashless economy, and this strategic agreement furthers the ila promise of ‘banking that reflects you’,” said ila Bank chief executive Mohamed Almaraj.
“Renewing our engagement with Mastercard will strengthen our standing as the frontrunner in the region’s digital payments landscape by offering the most seamless, secure and future-focused product portfolio that provides unparalleled premium benefits.”
Mastercard’s division president for West Arabia, Adam Jones, said: “In line with our shared commitment to driving innovation across the digital ecosystem, our long-standing relationship with ila Bank focuses on delivering customer-first solutions that help ensure a secure and rewarding banking experience. We will continue to provide our partners with enhanced product offering, supporting regional expansion.”
Mastercard has been a trusted partner of ila Bank from the outset, supporting the bank’s strategy. Together, they have introduced several innovative propositions to the market, including the multi-currency debit card programme, the ‘Pay with Rewards’ loyalty programme and the Mastercard airline co-branded card with Gulf Air in Bahrain.
Since its establishment in 2019, ila Bank has been dedicated to addressing the dynamic needs and lifestyles of its customers with bespoke banking solutions. The digital, mobile-only bank, well-received both domestically and regionally, currently offers a range of card products, including debit, credit and prepaid cards, that provide unparalleled bonus advantages and a personalised loyalty reward system.
Other innovative products accessible through the award-winning ila app include smart digital saving tools, like Hassala and Jamiyah, as well as Al Kanz, ila’s prize account that awards substantial cash prizes to lucky customers throughout the year.
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