SHOPPERS can head over to LuLu Hypermarket for great deals from around the world and explore new culinary zones that they may not have tried before, as part of ‘The World in Every Aisle’ festival that was launched at LuLu Hypermarket, The Avenues Bahrain yesterday.
The popular supermarket celebrated and drew delicious attention to its vast global supply-chain network in the presence of diplomats from more than 13 countries that LuLu has worked with during this campaign.
The ambassadors and VIP guests placed their hands on a giant globe which lit up to mark the start of the festival.
The promotion showcases top-quality ingredients from around the world in aisles as well as tasty dishes prepared for the Hot Foods section by LuLu’s in-house chefs and amazing breads, savoury and sweet pastries including cakes in the Bake Art in-store bakery.
LuLu will also be turning the spotlight on a celebrated food trend: flavoured butters.
Early Riser founder Aida Al Mudaifa, a Bahraini food company, will present a range of flavoured butters that add zing to cooking: nut butters, herb butters, savoury butters alongside sweet flavours.
The campaign runs until July 30 and features a special promotion on grocery products ‘Buy Any product and get the Second one for 50 per cent off’ on selected products included in the promotion, running exclusively at LuLu Hypermarket, The Avenues Bahrain.
“At LuLu Hypermarket, it has always been our core belief that a global supply chain will help to bring the best ingredients to the world,” said LuLu Group director of retail Juzer Rupawala on the campaign.
“Our global supply chain spans over 30 countries with award-winning centres in New York, Birmingham, the UK, Milan in Italy and in Asia across India, Sri Lanka and Indonesia.
“These supply and logistics centres help us to source the best products, our investment in state-of-the-art equipment and IT means that they reach our aisles in the freshest condition and that wastage is minimal throughout the chain.
“It is a testament to our commitment to our customers as well as the key role that the LuLu Group plays in global food security, with its more than 250 stores around the world.”
The hypermarket also supports local food trends and initiatives which give shoppers a snapshot of the local foodpreneur culture and culinary scene.
Shoppers can head over to LuLu for great deals from around the world and explore new culinary zones that they have not tried before.
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