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Huawei is prioritising sustainability and driving an Artificial Intelligence (AI) transformation across the region, according to Dr Mohamed Madkour, Vice President of ICT Strategy at Huawei Middle East and Central Asia.
Speaking on the sidelines of Gitex Global 2025, Dr Madkour highlighted the GCC region as being "right at the forefront" of innovation, describing it as "fertile soil" for technology deployment.
Dr Madkour outlined a dual approach to sustainability, focusing on making both ICT and AI more efficient and supporting the shift to renewable energy.
ICT Efficiency: Huawei is working to cut power consumption through compact, virtualised solutions like its efficient data centres and OceanPacific storage, which is key to overcoming the "energy and power" barriers of AI.
Renewable Energy: The company is actively involved in deploying PV (solar cell) power plants to support both sustainability goals and bridging the digital divide.
Huawei Digital Power has a publicly stated goal to achieve net-zero greenhouse gas emissions across its value chain by 2040, a target validated by the Science Based Targets initiative (SBTi).
Dr Madkour stressed that AI is no longer a topic, but a reality, and an integrated part of any meaningful transformation.
He projected the AI market size in the region to reach $300 billion, driven primarily by the consumption of AI across all sectors.
"You cannot talk about transformation without talking about AI, and you cannot execute transformation without considering how you prepare yourself for AI and an intelligent future," he asserted.
Huawei's strategy is to diffuse AI into all corners of society and industries, aligning with national visions across the GCC. The company is actively collaborating with the public sector, including in key industries like oil and gas.
The executive noted the high pace of adoption in the region, where many Huawei innovations are deployed for the first time, citing examples such as 5G Advanced which enables carriers in the UAE to test data rates of over 5 Gigabits per second.
To facilitate the AI drive, Huawei is offering an "intelligent campus" solution which injects AI into every corporate and industrial facility — from hotels to manufacturing plants. Key benefits include:
Simple Management: Using AI agents for easier Operation and Maintenance (O&M) of data centres and cloud platforms.
Enhanced Experience: Enabling VIP experiences through intelligent systems like Wi-Fi 7, which can automatically allocate high-speed lanes to critical users.
Resource Optimisation: New AI storage solutions relax the demands on hardware like GPUs by using "unified cache management" to reduce repetitive computation.
Dr Madkour concluded that Huawei is both an AI enabler and innovator, offering a comprehensive full-stack AI platform and operating as a hyperscaler and infrastructure provider within an open ecosystem to ensure it is always "part of the solution."
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