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Bahrain-based marketing and communications leader May Neama has become the first woman from the kingdom to lecture at Columbia University on driving brands and enterprise value.
The guest lecture, delivered at the prestigious US Ivy League institution, was presented to participants in the School of Professional Studies’ Executive Master of Science in Strategic Communication programme, a cohort of experienced professionals preparing for senior leadership and enterprise decision-making roles across global markets.
The lecture entitled ‘The Reality of Organisational Alignment: Building an Authentic Brand from the Inside Out’ served as a direct extension of Ms Neama’s executive leadership experience and her advanced studies close to completion at Columbia Business School.
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